You didn't start a business to do admin.
We build simple AI systems that handle the boring work — missed calls, stock counts, invoices, bookings — so you can get back to the work that actually makes money.
Local to the northeast. Irish infrastructure. No jargon. No lock-in.
Sound familiar?
- "I missed three booking calls yesterday because I was on the floor."
- "I spend my Sunday evenings doing invoices and stock counts."
- "I know I should be using AI, but I don't know where to start or who to trust."
- "I tried ChatGPT once. It was grand for a laugh, but it didn't actually do anything for the business."
92% of Irish small firms use AI tools like ChatGPT. Only 30% have anything actually set up to work for their business. The gap isn't the tool. It's the system around it. That's what we build.
What We Do
Stop missing calls and enquiries
AI receptionist, web chat, WhatsApp integrations that talk to your customers like a human.
Stop drowning in admin
Automated invoicing, stock counts, and document processing that run in the background.
Get found online without lifting a finger
Digital presence audits and automated local SEO to keep your business visible.
Build something custom if you need it
Bespoke builds, securely hosted on our own Irish infrastructure.
And the infrastructure to run it on
We own the metal. Our cyber-grade hosting provides the secure, fast foundation your business apps run on.
Cloud Servers
Lightning-fast NVMe VPS with dedicated resources. Perfect for web apps and scaling businesses.
Bare Metal
Uncompromised performance. Full root access on enterprise-grade Irish servers.
AI Compute
High-performance GPU servers built for machine learning and heavy AI workloads.
How It Works
Step 1 — The 30-minute call.
Tell us what's eating your time. We'll tell you honestly if AI can fix it. If it can't, we'll say so.
Step 2 — The Fit Check (€500).
We spend a day with you, find the single biggest time-waster, and give you a one-page plan. If you go ahead with a pilot, that €500 comes off the price.
Step 3 — The Pilot (€1,200).
Two weeks. We build the solution and run it in the background — no changes to your live operations. At the end, you get a report showing exactly how much time and money it saves. Grow Digital Voucher covers 50% if you qualify.
Step 4 — If it works, we keep it running.
Monthly support from €750/month. Month-to-month. Cancel anytime.
WHAT WE DON'T DO
We don't sell you AI because it's trendy.
If your problem is better solved by a spreadsheet, a process change, or hiring someone, we'll tell you that instead. And we won't charge you for the call where we say it.
We don't replace your staff.
Not now, not on renewal, not through "efficiency gains" six months down the line. We automate the repetitive work so your team can do the work that needs a human. That's the whole job.
We don't lock you into a contract.
The Managed Service is month-to-month. If you want to leave, you leave. You keep the system we built — it's yours. We'll even show your next provider how it works.
We don't hide the price.
Fit Check is €500. Pilot is €1,200. Managed Service starts at €750/month. If the government covers half through the Grow Digital Voucher, that's your saving, not ours to mark up. Everything is on this page.
We don't use your data to train AI models. Ever.
Not ours, not anyone else's. Your data stays on Irish EU infrastructure, encrypted, under a written agreement. If you ask us to delete it, we delete it, and we prove it in writing.
We don't disappear after the pilot.
You get our phone number. If something breaks at 2am, we answer. That's what the monthly fee is for — not the tech, the accountability.
Portfolio
Aurfest
Event infrastructure and digital presence.
ApexFitLab
Client management and booking automation.
TSM3
Custom scalable web platform.
Straight Answers
"I don't understand AI."
That's the point. You don't need to. We handle the tech. You just see the result.
"Isn't this expensive?"
The pilot is €1,200, and the government will cover half if you qualify for the Grow Digital Voucher. Most clients save 10–15 hours a week. That's €7,000+ a year in saved time.
"Will it replace my staff?"
No. It handles the repetitive work so your team can focus on customers and relationships. We don't do headcount reduction.
"What if it breaks?"
We monitor it 24/7. If something goes wrong, we fix it. You have our phone number.
"Where does my data go?"
Irish EU infrastructure. Encrypted. Never used to train AI models. Written agreement. We'll show you exactly where it lives.
"I'm too small for this."
Small businesses are often the best fit. If you're doing repetitive admin every week, you're big enough.
"Can't we just use ChatGPT ourselves?"
You can. But who sets it up? Who connects it to your booking system? Who monitors it when it breaks at 2am? That's what you're paying for — not the tool, the system around it.
You've read this far. Something must be eating your time.
Let's have a 30-minute chat. No pitch, no jargon, no obligation. We'll tell you honestly whether AI can help — and if it can't, we'll say so.